Stefano Boeri Designs A Floating Forest For Timberland At Milan Design Week 2022

On the event of Milan Design Week 2022, Italian architect Stefano Boeri unveils ‘Floating Forest’, a multi-sensory forest constructed as an unbiased ecosystem on the waters of the Darsena. The set up bearing the identify of Timberland, whose mission is to encourage and equip a brand new technology to maneuver the world ahead, is a direct consequence of the necessary position that nature performs, emphasising the model’s imaginative and prescient for a greener and extra equitable future, together with the idea of circularity, the place nothing goes to waste.

The challenge, a part of Tortona Design Week, goals to emphasise the model’s dedication to being a power for social and environmental good not solely by selling the re-greening of city areas, but additionally by highlighting the newest in eco-innovative merchandise.

 

The Floating Forest purpose shouldn’t be solely to convey new types of environmental accountability and new methods of occupying and reworking urbanized areas, however to supply a spot of intersection and reconciliation between the pure sphere and human beings. An area for sociality the place the gap that the person places between himself and the pure world takes on new styles and sizes.

The forest has been conceptually and bodily studied as an unbiased ecosystem, the place 610 vegetation and 30 species multiply biodiversity and activate environmental advantages associated to city forestry, in reference to different inexperienced areas in Milan

 Stefano Boeri Designs A Floating Forest For Timberland

The forest provides not solely an setting the place you’ll be able to rediscover the significance of biodiversity and the advantages of nature, but additionally a completely immersive expertise, each bodily and digital, that by the scent of the flowers and the tactile qualities of the chosen species, entails all of the senses.

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A variety of timber, equivalent to Maple, Birch and Apple, will likely be current, in addition to bushes such because the Aronia Berry, Hydrangea, Mahonia and Pittosporum, and perennial grasses equivalent to Stipa, Eulalia, Anemone, Daylily, Purple Verbena and Pampas.

 Stefano Boeri Designs A Floating Forest For Timberland

The trail by the set up can have 4 basic factors associated to completely different senses and can lead guests to work together with the newest ecological product improvements and the model values. The sensory parts will likely be introduced collectively by an on-site digital expertise, and the expertise can even be obtainable on-line for these unable to attend the Fuorisalone occasion.

The primary space of curiosity is related to the Timberloop Take-Again Program, which inspires customers to return their worn Timberland to a Timberland chosen retailer or by a handy pre-paid, ship-from-home choice. Returned merchandise are both repaired/refurbished for resale or disassembled – with some components being re-used and the remainder being recycled.

 Stefano Boeri Designs A Floating Forest For Timberland

The second space is devoted to GreenStride, one of many newest expertise Timberland has launched. GreenStride soles are made utilizing a 75% mixture of renewable sugar cane and rubber from timber, making them naturally light-weight and comfy, with rebound in each step.

The third room “Hear & Breathe” presents additional rationalization of the constructive impression that nature has on town of Milan and on our lives, such because the idea of the forest as an unbiased ecosystem and its position in absorbing CO2.

 Stefano Boeri Designs A Floating Forest For Timberland

Lastly, guests can uncover Timberland’s imaginative and prescient for a greener future – one the place we might be able to have a internet constructive impression on Nature. Guests can then have interaction by creating social media content material and depart their constructive mark.

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They are going to be invited to select up their present – a customizable t-shirt – on the Timberland shops in Corso Buenos Aires, Metropolis Life and Portello, in addition to on the VF flagship retailer Orefici11, the place a devoted set up will come to life with a reference to Floating Forest: by an AR visor they may have the ability to immerse themselves within the 3D forest.

Two electrical automobiles will likely be obtainable from this retailer main on to the set up on Darsena and vice versa.

 Stefano Boeri Designs A Floating Forest For Timberland

The challenge additionally goals to go away a legacy for town, in assist of the local people: all of the timber that make up the forest will later be donated to Soulfood Forestfarms Hub Italia, a nonprofit group that facilitates the ecological transition of territories along with native communities̀, establishments and companies.

Along with CasciNet Agrohub and the College of Milan, it’s implementing a regeneration challenge at Vettabbia Park to remodel disused land right into a productive, complicated and layered agroforestry system managed in keeping with agroecological rules.

 Stefano Boeri Designs A Floating Forest For Timberland

As well as, the supplies that compose the set up are intentionally dry assembled. This method permits an important flexibility in the course of the meeting and reassembly phases, in addition to the reuse of particular person parts as soon as the set up will likely be dismissed.

The set up will likely be open from 10 a.m. to 10 p.m. from June 7 to 12 at Viale Gabriele D’Annunzio, 20 (Darsena). For additional informations visits timberland.it/floatingforest

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